{"id":25106,"date":"2016-11-15T14:49:02","date_gmt":"2016-11-15T18:49:02","guid":{"rendered":"http:\/\/www.attitude-consulting.com\/?page_id=25106"},"modified":"2021-09-10T10:25:15","modified_gmt":"2021-09-10T14:25:15","slug":"25106-2","status":"publish","type":"page","link":"https:\/\/www.attitude-consulting.com\/es\/25106-2\/","title":{"rendered":"Marketing &#038; Comunicaci\u00f3n"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"avt_masterslider_el \" >\n\t\t<!-- MasterSlider -->\n\t\t<div id=\"P_MS583dc0126c762\" class=\"master-slider-parent ms-parent-id-44\"  >\n\t\t\t\t\n\t\t\t\n\t\t\t<!-- MasterSlider Main -->\n\t\t\t<div id=\"MS583dc0126c762\" class=\"master-slider ms-skin-light-3\" >\n\t\t\t\t \t\t\t\t \n\t\t\t\t<div  class=\"ms-slide\" data-delay=\"10\" data-fill-mode=\"fill\"  >\n\t\t\t\t\t<img src=\"http:\/\/www.attitude-consulting.com\/wp-content\/plugins\/masterslider\/public\/assets\/css\/blank.gif\" alt=\"\" title=\"\" data-src=\"http:\/\/www.attitude-consulting.com\/wp-content\/uploads\/2015\/04\/banner-web.png\" \/>\n\n\t\t\t\t\t<div  class=\"ms-layer  msp-cn-40-27\" style=\"\"     data-ease=\"easeOutQuint\"                data-offset-x=\"123\" data-offset-y=\"76\" data-origin=\"tl\" >\n<p id=\"tw-target-text\" class=\"tw-data-text tw-ta tw-text-medium\" data-placeholder=\"Translation\"><span lang=\"es\" style=\"color: #ffffff;\">Lo que hacemos<\/span><\/p><\/div>\n\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t<!-- END MasterSlider Main -->\n\n\t\t\t \n\t\t<\/div>\n\t\t<!-- END MasterSlider --> \n\t\t\n\t\t<script>\n\t\t(function ( $ ) {\n\t\t\t\"use strict\";\n\n\t\t\t$(function () {\n\t\t\t\tvar masterslider_c762 = new MasterSlider();\n\n\t\t\t\t\/\/ slider controls\n                    \n\t\t\t\t\/\/ slider setup\n\t\t\t\tmasterslider_c762.setup(\"MS583dc0126c762\", {\n\t\t\t\t\t\twidth           : 1280,\n\t\t\t\t\t\theight          : 200,\n\t\t\t\t\t\tspace           : 0,\n\t\t\t\t\t\tstart           : 1,\n\t\t\t\t\t\tgrabCursor      : false,\n\t\t\t\t\t\tswipe           : false,\n\t\t\t\t\t\tmouse           : false,\n\t\t\t\t\t\tkeyboard        : false,\n\t\t\t\t\t\tlayout          : \"fullwidth\", \n\t\t\t\t\t\twheel           : false,\n\t\t\t\t\t\tautoplay        : false,\n\t\t\t\t\t\tinstantStartLayers:false,\n\t\t\t\t\t\tloop            : false,\n\t\t\t\t\t\tshuffle         : false,\n\t\t\t\t\t\tpreload         : 4,\n\t\t\t\t\t\theightLimit     : true,\n\t\t\t\t\t\tautoHeight      : false,\n\t\t\t\t\t\tsmoothHeight    : true,\n\t\t\t\t\t\tendPause        : false,\n\t\t\t\t\t\toverPause       : false,\n\t\t\t\t\t\tfillMode        : \"fill\", \n\t\t\t\t\t\tcenterControls  : false,\n\t\t\t\t\t\tlayersMode      : \"center\", \n\t\t\t\t\t\thideLayers      : false, \n\t\t\t\t\t\tfullscreenMargin: 0,\n\t\t\t\t\t\tspeed           : 20, \n\t\t\t\t\t\tdir             : \"h\", \n\t\t\t\t\t\tparallaxMode    : 'swipe',\n\t\t\t\t\t\tview            : \"fadeBasic\"\n\t\t\t\t});\n\t\t\t\t\n\n\t\t\t\t\n\t\t\t\t$(\"head\").append( \"<link rel='stylesheet' id='ms-fonts'  href='\/\/fonts.googleapis.com\/css?family=Roboto:900' type='text\/css' media='all' \/>\" );\n\n\t\t\t\twindow.masterslider_instances = window.masterslider_instances || [];\n\t\t\t\twindow.masterslider_instances.push( masterslider_c762 );\n\t\t\t });\n\t\t\t\n\t\t})(jQuery);\n\t\t<\/script> \n\t\t\n<\/div>[vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=\u00bbMarketing &amp; Comunicaci\u00f3n\u00bb font_container=\u00bbtag:h2|font_size:30|text_align:center\u00bb google_fonts=\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal\u00bb][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column width=\u00bb1\/2&#8243;][vc_custom_heading text=\u00bbACTIVIDADES PARA MEJORAR EL POSICIONAMIENTO DE LA EMPRESA &amp; RELACIONES P\u00daBLICAS\u00bb font_container=\u00bbtag:h2|font_size:20|text_align:center|color:%23ce4197&#8243; google_fonts=\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal\u00bb][vc_tta_accordion shape=\u00bbsquare\u00bb color=\u00bbwhite\u00bb c_icon=\u00bbchevron\u00bb active_section=\u00bb13&#8243; collapsible_all=\u00bbtrue\u00bb][vc_tta_section title=\u00bbRedacci\u00f3n de candidaturas para optar a premios y ser listados en los rankings\u00bb tab_id=\u00bb1481565352383-90413a4e-cd4ef0b8-8773&#8243;][vc_column_text]<span style=\"color: #000000;\">Nuestros clientes suelen aparecer entre los mejores abogados en los m\u00e1s prestigiosos directorios jur\u00eddicos internacionales (Chambers, Legal500 , Best Lawyers, ILO, etc\u2026).\u00a0Ayudamos a identificar a los candidatos id\u00f3neos dentro de su firma y creamos propuestas que ayudan a distinguir los m\u00e1s sobresalientes.<\/span><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-24773 alignnone\" src=\"http:\/\/www.attitude-consulting.com\/wp-content\/uploads\/2015\/03\/l500logo-150x150.jpg\" alt=\"l500logo\" width=\"91\" height=\"91\" \/>\u00a0 \u00a0 \u00a0\u00a0<span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-24774 alignnone\" src=\"http:\/\/www.attitude-consulting.com\/wp-content\/uploads\/2015\/03\/Best-Lawyers-Logo-1-300x65.jpg\" alt=\"Best Lawyers Logo\" width=\"221\" height=\"48\" srcset=\"https:\/\/www.attitude-consulting.com\/wp-content\/uploads\/2015\/03\/Best-Lawyers-Logo-1-300x65.jpg 300w, https:\/\/www.attitude-consulting.com\/wp-content\/uploads\/2015\/03\/Best-Lawyers-Logo-1-768x167.jpg 768w, https:\/\/www.attitude-consulting.com\/wp-content\/uploads\/2015\/03\/Best-Lawyers-Logo-1-1024x223.jpg 1024w, https:\/\/www.attitude-consulting.com\/wp-content\/uploads\/2015\/03\/Best-Lawyers-Logo-1.jpg 1000w\" sizes=\"auto, (max-width: 221px) 100vw, 221px\" \/><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-24778 alignnone\" src=\"http:\/\/www.attitude-consulting.com\/wp-content\/uploads\/2015\/03\/chambers1-150x150.jpg\" alt=\"chambers1\" width=\"88\" height=\"88\" \/>\u00a0 \u00a0 \u00a0<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-24780 alignnone\" src=\"http:\/\/www.attitude-consulting.com\/wp-content\/uploads\/2015\/03\/chambers3-150x150.jpg\" alt=\"chambers3\" width=\"88\" height=\"88\" \/>\u00a0 \u00a0 \u00a0<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-24779 alignnone\" src=\"http:\/\/www.attitude-consulting.com\/wp-content\/uploads\/2015\/03\/chambers2-150x150.jpg\" alt=\"chambers2\" width=\"87\" height=\"87\" \/>\u00a0 \u00a0 <img loading=\"lazy\" decoding=\"async\" class=\"wp-image-24781 alignnone\" src=\"http:\/\/www.attitude-consulting.com\/wp-content\/uploads\/2015\/03\/chambers4-150x150.jpg\" alt=\"chambers4\" width=\"90\" height=\"90\" srcset=\"https:\/\/www.attitude-consulting.com\/wp-content\/uploads\/2015\/03\/chambers4-150x150.jpg 150w, https:\/\/www.attitude-consulting.com\/wp-content\/uploads\/2015\/03\/chambers4-297x300.jpg 297w, https:\/\/www.attitude-consulting.com\/wp-content\/uploads\/2015\/03\/chambers4-768x776.jpg 768w, https:\/\/www.attitude-consulting.com\/wp-content\/uploads\/2015\/03\/chambers4-1014x1024.jpg 1014w, https:\/\/www.attitude-consulting.com\/wp-content\/uploads\/2015\/03\/chambers4.jpg 990w\" sizes=\"auto, (max-width: 90px) 100vw, 90px\" \/>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=\u00bbDise\u00f1o gr\u00e1fico, posicionamiento de marca, imagen e identidad corporativa\u00bb tab_id=\u00bb1481565352488-37153398-0347f0b8-8773&#8243;][vc_column_text]<\/p>\n<p><span style=\"color: #000000;\">Para mejorar su imagen corporativa profesional,<strong>\u00a0dise\u00f1amos su logo<\/strong>, sus\u00a0<strong>tarjetas de visita,folletos<\/strong>, d\u00edpticos, material de correspondencia corporativa, etc. y productos de merchandising, asegur\u00e1ndonos que su marca e identidad corporativa sean respetadas tanto en los elementos f\u00edsicos como electr\u00f3nicos.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=\u00bbSitios web y redes sociales\u00bb tab_id=\u00bb1481565419766-4a5b994a-23aff0b8-8773&#8243;][vc_column_text]<\/p>\n<p><span style=\"color: #000000;\"><strong><span lang=\"ES\">Dise\u00f1amos sitios web<\/span><\/strong><span lang=\"ES\">, o le ayudamos a renovar el suyo, para hacer que su presencia virtual est\u00e9 alineada con la estrategia global de su firma. Adicionalmente,\u00a0<strong>creamos sus p\u00e1ginas en LinkedIn, Facebook y Twitter<\/strong>\u00a0para que su red de contactos est\u00e9 siempre al tanto de su actividad.<\/span><\/span><\/p>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=\u00bbPresentaciones, Propuestas comerciales y credenciales\u00bb tab_id=\u00bb1481565440669-2a0a9bbe-0a0af0b8-8773&#8243;][vc_column_text]<\/p>\n<p><span style=\"color: #000000;\"><span class=\"s7\">Le ayudamos<\/span><span class=\"s7\">\u00a0a dise\u00f1ar presentaciones de acuerdo a\u00a0<\/span><span class=\"s7\">su<\/span><span class=\"s7\">\u00a0posicionamiento e<\/span><span class=\"s7\">identidad corporativa<\/span><span class=\"s7\">\u00a0y a su\u00a0<\/span><span class=\"s7\">estrategia global<\/span><span class=\"s7\">.<\/span><\/span><\/p>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=\u00bbBoletines electr\u00f3nicos (e-newsletters)\u00bb tab_id=\u00bb1481565479388-cf906778-9417f0b8-8773&#8243;][vc_column_text]<\/p>\n<p><span style=\"color: #000000;\"><span class=\"s7\">Cada mes, s<\/span><span class=\"s7\">us profesionales escribir\u00e1n art\u00edculos sobre\u00a0<\/span><span class=\"s7\">cuestiones candentes de actualidad y novedades o\u00a0<\/span><span class=\"s7\">noticia<\/span><span class=\"s7\">s\u00a0<\/span><span class=\"s7\">recientes que nutran\u00a0<\/span><span class=\"s7\">el bolet\u00edn electr\u00f3nico<\/span><span class=\"s7\">, consultable via Ipad<\/span><span class=\"s7\">\u00a0<\/span><span class=\"s7\">e imprimible. Estos boletines<\/span><span class=\"s7\">\u00a0ser\u00e1n enviados a clientes<\/span><span class=\"s7\">,\u00a0<\/span><span class=\"s7\">p<\/span><span class=\"s7\">otenciales clientes<\/span><span class=\"s7\">, per<\/span><span class=\"s7\">iodistas y directorios legales<\/span><span class=\"s7\">.<\/span><\/span><\/p>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=\u00bbPublicidad y reportages\u00bb tab_id=\u00bb1481565506003-207036b1-2c1af0b8-8773&#8243;][vc_column_text]<\/p>\n<p><span style=\"color: #000000;\"><span class=\"s7\">Nos encargaremos de publicarlos en publicaciones jur\u00eddicas y de negocios<\/span><span class=\"s7\">, as\u00ed como en los directorios legales en los EE.UU. y en el\u00a0<\/span><span class=\"s7\">extranjero.<\/span><\/span><\/p>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=\u00bbVideos promocionales\u00bb tab_id=\u00bb1481565534165-59576838-57b4f0b8-8773&#8243;][vc_column_text]<\/p>\n<p><span style=\"color: #000000;\"><span class=\"s7\">Publicado<\/span><span class=\"s7\">s en su p\u00e1gina web, son<\/span><span class=\"s7\">\u00a0<\/span><span class=\"s7\">\u00fatil<\/span><span class=\"s7\">es<\/span><span class=\"s7\">\u00a0para\u00a0<\/span><span class=\"s7\">presentar\u00a0<\/span><span class=\"s7\">su firma<\/span><span class=\"s7\">\u00a0en pocos minutos<\/span><span class=\"s7\">.<\/span><\/span><\/p>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=\u00bbCharlas y Conferencias\u00bb tab_id=\u00bb1481565569120-30e90c08-a70df0b8-8773&#8243;][vc_column_text]<\/p>\n<p><span style=\"color: #000000;\"><span class=\"s7\">Le ayudaremos a que\u00a0<\/span><span class=\"s7\">sus socios\u00a0<\/span><span class=\"s7\">puedan participar en\u00a0<\/span><span class=\"s7\">panel<\/span><span class=\"s7\">es<\/span><span class=\"s7\">\u00a0de expertos\u00a0<\/span><span class=\"s7\">en<\/span><span class=\"s7\">conferencia<\/span><span class=\"s7\">s<\/span><span class=\"s7\">\u00a0<\/span><span class=\"s7\">que\u00a0<\/span><span class=\"s7\">habremos identificado previamente\u00a0<\/span><span class=\"s7\">para mejorar<\/span><span class=\"s7\">, de esta forma,<\/span><span class=\"s7\">\u00a0su reputaci\u00f3n y\u00a0<\/span><span class=\"s7\">el posicionamiento\u00a0<\/span><span class=\"s7\">de su firma<\/span><span class=\"s7\">.<\/span><\/span><\/p>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=\u00bbEventos para clientes\u00bb tab_id=\u00bb1481565594950-c11fa7e2-1406f0b8-8773&#8243;][vc_column_text]<\/p>\n<p><span style=\"color: #000000;\"><span class=\"s7\">Es fundamental identificar oportunidades\u00a0<\/span><span class=\"s7\">para<\/span><span class=\"s7\">\u00a0realizar eventos para\u00a0<\/span><span class=\"s7\">sus clientes\u00a0<\/span><span class=\"s7\">(desayunos,\u00a0<\/span><span class=\"s7\">c\u00f3cteles, cenas<\/span><span class=\"s7\">, conferencias, et<\/span><span class=\"s7\">c.<\/span><span class=\"s7\">.<\/span><span class=\"s7\">.),\u00a0<\/span><span class=\"s7\">evaluar los resultados<\/span><span class=\"s7\">\u00a0y\u00a0<\/span><span class=\"s7\">dar\u00a0<\/span><span class=\"s7\">segu<\/span><span class=\"s7\">imiento\u00a0<\/span><span class=\"s7\">a\u00a0<\/span><span class=\"s7\">este tipo de eventos<\/span><span class=\"s7\">.<\/span><\/span><\/p>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=\u00bbPatrocinios de eventos\u00bb tab_id=\u00bb1481565616197-2c1142fc-ec63f0b8-8773&#8243;][vc_column_text]<\/p>\n<p><span style=\"color: #000000;\"><span class=\"s7\">Patrocinios<\/span><span class=\"s7\">\u00a0<\/span><span class=\"s7\">como<\/span><span class=\"s7\">\u00a0<\/span><span class=\"s7\">encuentros<\/span><span class=\"s7\">\u00a0en\u00a0<\/span><span class=\"s7\">C<\/span><span class=\"s7\">\u00e1mara<\/span><span class=\"s7\">s<\/span><span class=\"s7\">\u00a0de Comercio<\/span><span class=\"s7\">,\u00a0<\/span><span class=\"s7\">premios jur\u00eddicos,<\/span><span class=\"s7\">evento<\/span><span class=\"s7\">s<\/span><span class=\"s7\">\u00a0deportivo<\/span><span class=\"s7\">s<\/span><span class=\"s7\">\u00a0<\/span><span class=\"s7\">y otros eventos\u00a0<\/span><span class=\"s7\">seleccionados\u00a0<\/span><span class=\"s7\">ayudan a<\/span><span class=\"s7\">\u00a0<\/span><span class=\"s7\">mejorar<\/span><span class=\"s7\">\u00a0la visibilidad de su\u00a0<\/span><span class=\"s7\">firma<\/span><span class=\"s7\">\u00a0<\/span><span class=\"s7\">sin suponer en muchas ocasiones gravosas inversiones<\/span><span class=\"s7\">.<\/span><\/span><\/p>\n<p>[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][vc_column width=\u00bb1\/2&#8243;][vc_custom_heading text=\u00bbRELACIONES CON LOS MEDIOS \u00bb font_container=\u00bbtag:h2|font_size:20|text_align:center|color:%23ce4197&#8243; google_fonts=\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:500%20bold%20regular%3A500%3Anormal\u00bb][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">Le ayudaremos a\u00a0desarrollar una\u00a0estrategia de presencia en los medios. Nuestro objetivo es que su\u00a0firma\u00a0est\u00e9 presente en la prensa\u00a0jur\u00eddica\u00a0y de negocios nacional e internacional\u00a0adem\u00e1s de\u00a0en la web y las redes sociales.<\/span><\/p>\n<p>[\/vc_column_text][vc_tta_accordion shape=\u00bbsquare\u00bb color=\u00bbwhite\u00bb c_icon=\u00bbchevron\u00bb active_section=\u00bb3&#8243; collapsible_all=\u00bbtrue\u00bb][vc_tta_section title=\u00bbComunicados de prensa y publicaci\u00f3n de art\u00edculos \u00bb tab_id=\u00bb1481566121983-3920112e-180af0b8-8773&#8243;][vc_column_text]<\/p>\n<p><span style=\"color: #000000;\">Mantenemos un\u00a0constante\u00a0intercambio de informaci\u00f3n con nuestros\u00a0contactos locales e internacionales de prensa,\u00a0colaboradores, instituciones profesionales y\u00a0distintas\u00a0organizaciones. Adem\u00e1s, Sugerimos que sus socios\u00a0redacten art\u00edculos\u00a0sobre materias\u00a0que generen un alto inter\u00e9s,\u00a0que ayudaremos a insertar\u00a0en publicaciones jur\u00eddicas y\u00a0de negocios. Esta es una\u00a0efectiva\u00a0manera de aumentar\u00a0su\u00a0visibilidad\u00a0que, al mismo tiempo,\u00a0crea contenidos\u00a0para su\u00a0sitio\u00a0web.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=\u00bbApariciones en los medios\u00bb tab_id=\u00bb1481566122088-1822fffd-782cf0b8-8773&#8243;][vc_column_text]<\/p>\n<p><span style=\"color: #000000;\">Haremos todo lo posible para conseguir\u00a0que sea citado o invitado a participar en su \u00e1rea de experiencia\u00a0en\u00a0publicaciones\u00a0tanto impresas como digitales con el prop\u00f3sito de\u00a0mejorar su reputaci\u00f3n y\u00a0relevancia p\u00fablica.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=\u00bbMarketing &amp; Comunicaci\u00f3n\u00bb font_container=\u00bbtag:h2|font_size:30|text_align:center\u00bb google_fonts=\u00bbfont_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal\u00bb][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column width=\u00bb1\/2&#8243;][vc_custom_heading text=\u00bbACTIVIDADES PARA MEJORAR EL POSICIONAMIENTO DE LA EMPRESA&#8230;<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_cbd_carousel_blocks":"[]","footnotes":""},"class_list":["post-25106","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing &amp; 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