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‘BIG DATA’ Y REDES SOCIALES EN EEUU: LA REVOLUCIÓN DE LA CAMPAÑA PRESIDENCIAL
Las empresas ya no son las únicas en utilizar el big data para hacer marketing. Los profesionales del marketing del lado americano del Atlántico llevamos años constatando que el big data se ha convertido en la herramienta crítica de la carrera hacia la presidencia de los Estados Unidos.
30 Mar 2016. Por Attitude Consulting para Expansión.
Market Watch
La revolución de las campañas presidenciales: big datas y redes sociales
Las empresas ya no son las únicas en utilizar el big data para hacer marketing. El big data es ahora un componente crítico en la carrera hacia la presidencia. Todo empezó en el 2012 durante la reelección del Presidente Obama. Obama fue capaz de ganar su segunda victoria gracias a la utilización de los datos personales. Con ellos los políticos son capaces de tomar mejores decisiones y de dar mejores pasos estratégicos con el fin de mejorar sus esfuerzos de campaña, de dirigirse mejor hacia sus potenciales votantes y motivarles.
19 Marzo 2016
Market Watch
TTR Deal Tracker Latin America
Rankings/league tables – Financial and legal advisory in 2016 (YTD) in Latin America, Brazil and Mexico.
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Market Watch
CHILE: Financial services deals double
Financial Services deals have increased by 100% YTD compared to the first two months of 2015, according to TTR data.
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Market Watch
BRAZIL: Technology sector buoyant
Technology transactions, which led by deal volume in Brazil in 2015, are up by over 4% YTD demonstrating the sector’s buoyancy and resilience to the country’s macroeconomic challenges, according to TTR data.
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Market Watch
Mexico – January 2016
In January 2016, the Mexican transactional market registered a total of 16 mergers and acquisitions, both announced and closed, generating an aggregate value of approximately USD 3.5bn
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Market Watch
Iberian Market – January 2016
SPAIN – In January 2016, the Spanish transactional market registered a total of 106 mergers and acquisitions, both announced and closed, generating an aggregate value of approximately EUR 3.79bn.
PORTUGAL – In January 2016, the transactional market registered a 36% increase compared with the same period last year. A total of 15 deals were registered, both announced and closed, including asset acquisition.
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Market Watch
Brazil – January 2016
In January 2016, the Brazilian transactional market registered a total of 52 deals, both announced and closed, generating an aggregate value of approximately BRL 10.81bn, taking into account deals with disclosed values.
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Market Watch
Latin America – January 2016
In January 2016, the Latin American transactional market generated an aggregate value of approximately USD 8.99bn, which represents a 0.41% increase compared with the same period last year.
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