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BIG DATA ET RESEAUX SOCIAUX AUX ETATS-UNIS: LA REVOLUTION DE LA CAMPAGNE PRESIDENTIELLE
Les entreprises ne sont plus les seules à utiliser le big data pour faire du marketing. Nous, les professionnels du marketing du côté américain de l’Atlantique, constatons depuis des années que le big data est devenu un outil essentiel pour la course à la présidence des Etats-Unis.
30 Mars 2016_Attitude Consulting pour Expansión (Espagne)
Market Watch
LA REVOLUTION DES CAMPAGNES PRESIDENTIELLES: BIG DATA ET RESEAUX SOCIAUX
Les entreprises ne sont plus les seules à utiliser le big data pour faire du marketing. Le big data est maintenant un outil essentiel dans la course à la présidence. Tout a commencé en 2012 lors de la réélection du Président Obama. Obama a réussi à obtenir sa seconde victoire grâce à l’utilisation stratégique des données personnelles. Avec celles-ci, les politiciens sont capables de prendre de meilleures décisions et de mieux motiver et cibler les potentiels électeurs.
19 Mars 2016
Market Watch
TTR Deal Tracker Latin America
Rankings/league tables – Financial and legal advisory in 2016 (YTD) in Latin America, Brazil and Mexico.
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Market Watch
CHILE: Financial services deals double
Financial Services deals have increased by 100% YTD compared to the first two months of 2015, according to TTR data.
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Market Watch
BRAZIL: Technology sector buoyant
Technology transactions, which led by deal volume in Brazil in 2015, are up by over 4% YTD demonstrating the sector’s buoyancy and resilience to the country’s macroeconomic challenges, according to TTR data.
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Market Watch
Mexico – January 2016
In January 2016, the Mexican transactional market registered a total of 16 mergers and acquisitions, both announced and closed, generating an aggregate value of approximately USD 3.5bn
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Market Watch
Iberian Market – January 2016
SPAIN – In January 2016, the Spanish transactional market registered a total of 106 mergers and acquisitions, both announced and closed, generating an aggregate value of approximately EUR 3.79bn.
PORTUGAL – In January 2016, the transactional market registered a 36% increase compared with the same period last year. A total of 15 deals were registered, both announced and closed, including asset acquisition.
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Market Watch
Brazil – January 2016
In January 2016, the Brazilian transactional market registered a total of 52 deals, both announced and closed, generating an aggregate value of approximately BRL 10.81bn, taking into account deals with disclosed values.
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Market Watch
Latin America – January 2016
In January 2016, the Latin American transactional market generated an aggregate value of approximately USD 8.99bn, which represents a 0.41% increase compared with the same period last year.
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