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Presidential Campaigns

Market Watch

The Revolution of Presidential Campaigns: Big data and Social Media

Marketing through the use of big data is no longer only practiced by industries and businesses. Big data is now a critical component in the presidential race. This all started back in 2012 during President Obama’s re-election. Obama was able to gain his second victory through his strategic use of data. With big data politicians are able to make better decisions and strategic moves in order to improve campaign efforts and to better target and motivate potential voters.

19 March 2016



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