Marketing through the use of big data is no longer only practiced by industries and businesses. It’s been years since all of us, the marketing professionals from the American side of the Atlantic, are noticing that Big Data has turned into the critical tool for the US presidencial race.
30 Mar 2016_Attitude Consulting for Expansión.
Marketing through the use of big data is no longer only practiced by industries and businesses. Big data is now a critical component in the presidential race. This all started back in 2012 during President Obama’s re-election. Obama was able to gain his second victory through his strategic use of data. With big data politicians are able to make better decisions and strategic moves in order to improve campaign efforts and to better target and motivate potential voters.
19 March 2016
SPAIN – In January 2016, the Spanish transactional market registered a total of 106 mergers and acquisitions, both announced and closed, generating an aggregate value of approximately EUR 3.79bn.
PORTUGAL – In January 2016, the transactional market registered a 36% increase compared with the same period last year. A total of 15 deals were registered, both announced and closed, including asset acquisition.